As viral videos become increasingly more popular, people talk about its evolution as a result of declining viewership for television and traditional media. But I disagree. People still get hooked on groundbreaking movies and shows, even building entire communities around them.
Read MoreIt’s imperative that those of us working in the media industry gain an insightful perception of who we are, not just as employees or bosses, but as human beings. Knowing what makes us laugh, cry, shake, or scream helps us to understand what might make others do the same. Allowing ourselves to fully experience our own lives makes us better judges of what will resonate with viewers in theirs.
Read MoreThis interview with Brian Graden and Joseph Gordon-Levitt was conducted at the 2015 ProMax Conference. Content has been edited for clarity.
Read MoreThis interview with Brian Graden and Joseph Gordon-Levitt was conducted at the 2015 ProMax Conference. Content has been edited for clarity.
Read MoreBrian Graden believes that creative collaboration drives success in Hollywood, but its importance isn't confined to the entertainment industry, either. Team-powered innovation is a vital part of every field, from writing to entrepreneurship to accounting. Implementing and encouraging shared creativity, however, is often easier said than done.
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